Behind The Brand

Joe is an ironworker, boots on the beam, hands on the steel. He lives the trade lifestyle daily and understands the sacrifice, grit, and pride that come with building something that will outlast you.

Ryan is an entrepreneur who specializes in building startups from the ground up. He sees opportunity where others see obstacles and knows how to turn vision into structure, the way a blueprint becomes a building.

ICW is a lifestyle movement designed with intention, thoughtful, provoking, and purpose-driven. Every design exists to inspire tradesmen and women to pursue more, elevate the craft, strengthen their mindset, and give back to the communities they build.

Because the trades don’t just build cities. They build character. Families. Nations.